Helping founders
turn good ideas
into great products.
Product strategist and designer who works alongside founders, not just advising, but building with you. 25 years across 200+ brands.
Select clients & companies.
Apple standards,
bootstrap mentality.
Whether you've raised $10M or you're bootstrapping on nights and weekends, the mentality should be the same: build something excellent, while finding the most efficient path to product-market fit.
What I can help with.
Product strategy.
What to build first, how to find product-market fit, and when to pivot.
Design & UX.
Why great design is a competitive advantage, even for bootstrapped startups.
Funding & growth.
Bootstrap or raise? It depends on what you're building, not ideology.
Process & leadership.
Building the right workflows and helping founders level up how they think and make decisions.
"It's incredible everything he can do. The range of skills, the quality of the work. He's a savant."
Let's build something great.
Whether you need product strategy, design direction, or a hands-on partner who can do the work with you, it starts with a conversation.
Latest writing.
Should you raise money or bootstrap? You're asking the wrong question.
People demonize one side or the other. The real answer depends on what you're building, not ideology.
Apple standards, bootstrap mentality.
You don't have to choose between building a profitable business and building a world-class product. That's a false tradeoff.
Why I Was Afraid to Share My Opinion
After 25 years of building products for other people, I never put my thinking out there. Here's what changed.