About.

I've spent 25 years building products — from small business logos to enterprise SaaS platforms, across fintech, edtech, hospitality, logistics, fashion, construction, and more industries than I can count.

I started by building websites and brands for small businesses, learning the fundamentals of making things people actually want to use. Over time, I moved into product design and strategy, working with companies ranging from pre-seed startups to enterprise clients like Procter & Gamble, IBM, and Amazon.

Along the way, I co-founded three companies: Nucleus (an edtech platform, acquired), Equity Matrix (a dynamic equity tool for startup founders and SMBs), and Dreamstricken (a brand for founders and creators who feel compelled to build).

I've worked with 200+ brands, and the pattern I keep seeing is this: founders who treat design and user experience as an afterthought get stuck. They build products that technically work but that nobody loves. And products nobody loves don't grow.

Apple standards, bootstrap mentality.

I believe you can hold yourself to the highest standard of product quality — the kind of craft and attention to detail you see from Apple — while still being scrappy, intentional with every dollar, and working toward profitability. Whether you've raised $10M or you're bootstrapping on nights and weekends, the mentality should be the same: build something excellent.

There's a lot of advice out there telling founders to ship fast and worry about quality later, or to spend money on growth before the product is ready. That advice isn't always wrong, but it's incomplete. Speed and quality aren't opposites. The best founders find a way to do both.

What I do now.

I work hands-on with founders — not just telling them what to build, but building alongside them. My background in design means I can frame the problem, map out the product strategy, design the solution, and even prototype it. It's a different kind of advisory.

If you're building something and could use a second brain who's been through it before, let's talk.