About.

I've spent 20 years building products — from small business logos to enterprise SaaS platforms, across fintech, edtech, hospitality, logistics, fashion, construction, and more industries than I can count.

I started by building websites and brands for small businesses, learning the fundamentals of making things people actually want to use. Over time, I moved into product design and strategy, working with companies ranging from pre-seed startups to enterprise clients like Procter & Gamble, IBM, and Amazon.

Along the way, I co-founded three companies: Nucleus (an edtech platform, acquired), Equity Matrix (a dynamic equity tool for startup founders and SMBs), and Drmstrckn (a brand for founders and creators who feel compelled to build).

Through all of that, the pattern I keep coming back to is this: founders who treat design and user experience as an afterthought often get stuck. They build products that technically work but that nobody loves. And products nobody loves have a much harder time growing. I wrote more about this in Apple standards, bootstrap mentality.

What I do now.

I work hands-on with founders — not just telling them what to build, but building alongside them. My background in design means I can frame the problem, map out the product strategy, design the solution, and even prototype it. It's a different kind of advisory.

If you're building something and could use a second brain who's been through it before, let's talk.